Our Founders
Michael Roy
Michael Roy is a seasoned leader in the creative and digital sectors, with over 20 years of experience. He recently completed an assignment with the BC government, and previously co-founded Metric Strategies – a boutique advertising agency specializing in public engagement and persuasion projects for the non-profit and political clients. Michael served as Digital Director for Canada’s NDP, and Director of Communications for the BC NDP. His career reflects a passion for using digital tools to create positive social impact while leading high-performing teams and building stronger brands.
Dan Robertson
Dan Robertson is a communications and marketing strategist with 30 years’ experience in public affairs. Dan was the Director of Advertising for the Conservative Party of Canada’s historic victory in the 2011 general election. In 2009, he served as the Prime Minister’s Director of Strategic Communications, overseeing government-wide communications. From 2015 to 2018, Dan was the chief strategist for the Ontario Progressive Conservative election campaign. He was the chief strategist for the Conservative Party of Canada 2021 election campaign. His work has been recognized by the Canadian Public Relations Society (Toronto) and International Association of Business Communicators (Toronto).