Senior counsel for
when the narrative
no longer holds.

ORB Advocacy logo in white on black representing the Narrative Reset senior counsel offering
Dan Robertson and Michael Roy in discussion as senior counsel for ORB Advocacy’s Narrative Reset offering

Every organization eventually confronts a moment of truth: the narrative that once guided decisions with coherence and legitimacy can no longer be sustained.

When that happens, messages lose force, internal alignment fractures, and confidence erodes irreversibly.

ORB NARRATIVE RESET

ORB Narrative Reset is a deliberate, finite intervention at the highest level. It exists to reestablish narrative authority: to identify what remains credible, what is genuinely defensible, and what the organization can stand behind now with confidence.

This is not “storytelling.”

It is disciplined, senior-level work designed to force clarity, compel hard choices, and restore command of the narrative.

Engaged exclusively by direct conversation. narrative@orbadvocacy.ca

Portrait of Dan Robertson, senior strategic communications and public affairs counsel at ORB Advocacy

Dan Robertson

For over 30 years, Dan Robertson has provided senior counsel to business, association, and government leaders facing complex public affairs and strategic communications challenges.  His track record includes serving as Director of Advertising for the Conservative Party of Canada’s 2011 majority victory, Prime Minister Harper’s Director of Strategic Communications in 2009 (directing government-wide messaging), chief strategist for the Ontario Progressive Conservative campaigns from 2015 to 2018, and chief strategist for the Conservative Party of Canada’s 2021 federal election campaign. His work has been recognized by the Canadian Public Relations Society (Toronto) and the International Association of Business Communicators (Toronto).

Portrait of Michael Roy, senior digital strategy and public engagement counsel at ORB Advocacy

Michael Roy

For over 20 years, Michael Roy has provided senior counsel to business, association, labour unions, government, and political leaders in digital strategy, public engagement, and creative communications. He recently completed an assignment with the BC government. Previously, he co-founded Metric Strategies, a boutique agency specializing in digital engagement and persuasion for non-profits and political clients. He served as Digital Director for Canada’s NDP (setting national fundraising records during the 2015 election) and Director of Communications for the BC NDP.